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(Source: nakali)
What Does L'Oreal's Acquisition of Urban Decay Mean for the Cruelty-Free Brand?
Last week, Urban Decay came out with a new product in their popular Naked line, Naked Basics. Typically, nothing else Urban Decay does can overshadow the release of a new Naked product, but this week’s announcement that Urban Decay was acquired by L’Oréal has done just that.
The reaction at Beautylish, an online community dedicated to beauty products, ranged from disappointment to outrage. It’s important to note the seemingly little-known fact that Urban Decay has not been an independent company since 2009, when it was acquired by Castanea Partners. The 2009 acquisition did not garner such a big reaction, possibly since L’Oréal is a much bigger name and is already associated with cosmetics. The comments mainly expressed concern over two areas: Urban Decay’s quality going forward, and the brand’s commitment to cruelty-free cosmetics…
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